Landry Restaurant Group launches Bitcoin loyalty program

Landry Restaurant Group Announce A partnership with cryptocurrency company NYDIG was established on Tuesday, which will allow diners to earn $25 worth of bitcoin for every $250 spent in restaurants of this hotel group.

Landry’s will also begin to store part of its corporate treasury reserves in Bitcoin under the management of NYDIG. The company is known for operating dozens of franchise entities, including Morton’s, Bubba Gump Shrimp Company, Rainforest Cafe and Palm. Landry’s is owned by billionaire television personality Tillman Fertita, who also serves as the company’s chief executive officer.

Trey Zeluff, Landry’s director of digital asset strategy, said in a statement:

“We think Bitcoin is a good choice for part of our own funds, so we also want to provide this option to our customers. We are proud to be able to work with NYDIG to pioneer this concept for the hospitality industry.”

Earlier this year, Landry showed initial interest in the cryptocurrency field, when it Start accepting Bitcoin payments At its many restaurants in April.At the time, the company’s CEO said: “It’s amazing how simple [a crypto] The deal is, it’s here. This is where it is, and this will inevitably happen. “

CEO Fertita’s interest in cryptocurrency seems to have spread to other aspects of his career, including his NBA team Become the industry headline In recent months. As early as June 2021, Tillman also announced that he would start validating blocks for the Akash network, noting that it is time to “start investigating mining or validating blocks as the next logical step in our digital asset strategy” .

NYDIG has also become an active participant in the blockchain field, Raised hundreds of millions of dollars Create Bitcoin-focused solutions for the insurance, banking and clean energy industries in 2021.Earlier this month, Cointelegraph also reported that the company has Acquired Bottlepay, a Bitcoin micropayment company Hope to “unlock the financial infrastructure of the future.”