Art strategyThe research company released a report and found that female NFT artists accounted for only 5% of Nifty Gateway’s NFT sales in the past 21 months.
In the third quarter of 2021 alone, the transaction volume in the NFT field exceeded $10.67 billion, and ArtTactic’s report caused many alarms with such a significant increase.
Anders Petterson, the founder of ArtTactic, said at the beginning of the report: “Before we dive into the metaverse, it’s best to stop and ask ourselves what we want this digital world to look like, and then repeat our mistakes. .past.”
Grimes is the only female artist to enter the top 10 NFT sales with $8.9 million in sales. The next place below the top 10 is Jo-Ani Charland, with total sales of $1.6 million, ranking 50th.
Many people talked about the diversity potential of the NFT ecosystem. The technology itself does open up the horizons for many people, but can the individuals who manage it do the same?
Because this generation is more friendly to women in power than ever before, men still control most of the funds, and they control the market: whoever buys the most, who sells the most.
Understanding the art world market: where will NFT go?
The National Museum of Women’s Art shares its website Different surveys and studies around the world have reported many facts about gender inequality in art, but this is not a beautiful landscape:
- “The top 0.03% of the auction market has no women, and 41% of the profits are concentrated here. Overall, 96% of the artworks at auctions are made by male artists.” Bocart et al., “Glass Ceiling in the Art Market”
- “The National Energy Administration has found that as female artists age, their income is gradually lower than that of male artists. Female artists between 55-64 years old can only earn 66 cents for every dollar a male earns.” National Art Foundation
- “In the UK, 64% of undergraduates and 65% of postgraduates in creative arts and design are women, but 68% of the artists exhibited in London’s top commercial galleries are men.” Freeland Foundation
Is this a risky question?
A 2021 GFLEC The survey report stated that “women’s financial knowledge is not as good as men’s”, “but they know more than they think.” According to the study, this “can be explained by women’s lower levels of confidence”.
Some people say that this is a characteristic of masculinity and is risky, but risking is not a one-dimensional personality trait, which means that anyone can take risks when making certain decisions, and then not take risks for others. So, what caused the gender gap in financial risks and technology?
As humans, we tend to avoid what we think is high risk. Women naturally avoid spaces that seem more dangerous to them than to men. Cordelia Fine, Associate Professor, University of Melbourne Researched A variety of views on the subject of adventure, and cited a study by James Flynn and colleagues, which made an important comment:
Maybe white men think the world is less risky because they create, manage, control, and benefit from it. Maybe women and non-white men think the world is more dangerous because in many ways they are more vulnerable, because they benefit less from many technologies and systems, and because they have less power and control.
in a research paper Written by Gianni Brighetti and Caterina Lucarelli, they stated:
Our findings support that there is no “biological” reason that women dislike risk or generally reject uncertainty. (…) Nevertheless, (…) our paper asserts that, on the one hand, cultural biases cause women to think of themselves as risk aversers, while men think of themselves as risk enthusiasts; even if both face dangerous tasks, they behave the same.
Fine also quoted the words of Harvard University legal scholar Cass Sunstein: “Wishes, tastes, physical conditions, responses to existing roles and norms, values, judgments, emotions, driving forces, beliefs, whimsical ideas.”
Is it evolutionary or cultural? To say it is an “evolution” feature sounds like there is nowhere to go. Calling it “culture” or understanding the psychology behind it implies the possibility of change and the systemic reasons behind it.
Women do not exist to “ensure” fertility, as if they are less humane or less conscious than men.The genetic traits produced in the human world are there, but no longer need to survive them.
If there are any women that should be “avoided”, it is to further inherit the so-called “lack of confidence” behind the gender differences in technology and finance. It is hoped that this shocking report will lead to more female artists entering the NFT ecosystem.