NYDIG cooperates with the Houston Rockets basketball team and plans to pay for the team in BTC

As part of a partnership aimed at promoting crypto education and adoption, the New York Digital Investment Group will pay the National Basketball Association’s Houston Rockets for the franchise in Bitcoin.

In the announcement on November 16, the Houston Rockets Said New York Digital Investment Group (NYDIG) will become the team’s official Bitcoin (Bitcoin) Service partners and platforms. As part of the partnership, NYDIG plans to name some of the Rockets’ premium seats at the Toyota Center in Houston as “Bitcoin Suites.”

The deal with NYDIG appears to be part of a larger strategy for Rockets owner Tilman Fertitta, who is also chairman and CEO of Landry Restaurant Group.Last week, the company announced that it would Introduce BTC reward program Serving its restaurants and is already launching a BTC payment option.

Through Landry and other joint ventures, Fertitta, which is estimated to be worth $6.3 billion, also owns several hotels and five casino resorts in the United States. At the time of publication, there were no reports about the acceptance of BTC or other cryptocurrencies in these establishments. However, in June, Fertitta stated that his holding company plans to start verifying blocks on the Akash network.

related: Dallas Mavericks fans win $100,000 in Bitcoin in an NBA shootout

This year, in the field of encryption, many major basketball franchises in the United States have partnered with companies that deal with digital assets and blockchain technology. In October, Voyager Digital Reached an agreement with the Dallas Mavericks Designed to make encryption more accessible through fan participation. Coinbase recently Sign a multi-year sponsorship contract Become its exclusive encryption platform partner with the NBA.