As more and more clubs continue to use cryptocurrency in mainstream operations, the football ecosystem has strengthened its adoption game.
The Netherlands-based top football club Eindhoven has partnered with the local crypto trading platform Anycoin Direct, which will pay the club an undisclosed bitcoin (Bitcoin) In the new sponsorship agreement.
According to the official statement statement, Anycoin Direct will continue to be the official partner of PSV Eindhoven in the next two seasons, with the goal of increasing the awareness of cryptocurrency across Europe.
By using the services of the encrypted platform, Eindhoven will be able to obtain the total amount of sponsorship in Bitcoin, making it the first major football club in the European Union to receive paid sponsorship in cryptocurrency.
According to reports, Eindhoven Eindhoven Commercial Director Frans Janssen created a Bitcoin wallet to accept sponsorship after the transaction is signed. He expressed his support for this initiative, “As a club located in the center of the Brainport area, we have been innovating, and cryptocurrency is very suitable for this situation.”
In early April this year, Eindhoven Experimented By auctioning a digital version of the 1988 European Cup final, it won the victory over Benfica with non-fungible tokens (NFT). In order to show the importance of this victory to the club, the NFT also attached an official certificate signed by the championship goalkeeper Hans Van Breuklen.
In all the use cases provided by crypto, football clubs are placing bets on fan tokens. Some of the federations that have recently participated in this experiment are Arsenal and Manchester City, both of which are cooperating with the fan interactive platform Socios.
The intention behind Arsenal Launch of AFC Fan Token It allows its global fan base to participate in club decision-making through online voting and increase fan participation. Similarly, Manchester City’s CITY Fan Token Fans will be allowed to obtain rewards, promotions and club decisions through polls. Both fan tokens will be supported by Socios’ Chiliz blockchain and its internal CHZ token.