Tom Brady and Gisele Bündchen hold equity in the FTX cryptocurrency exchange

Seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bundchen are the latest celebrities to reiterate the growing popularity of the cryptocurrency industry.

West Realm Shires Services, FTX Trading Limited and Blockfolio are the three companies behind FTX, the world’s major cryptocurrency trading business. Announce Established a long-term partnership with Brady and Bündchen on Tuesday.

As part of the transaction, the legendary football player and model will each hold equity in FTX Trading and receive cryptocurrency. Brady will serve as FTX’s ambassador, and Bündchen will serve as FTX’s environmental and social initiatives consultant, working on initiatives to reduce the company’s carbon footprint.

During the cooperation period, the two celebrities will also provide millions of dollars in donations to charity each year.

Brady stated that the new partnership is another move to showcase the “unlimited possibilities” of the crypto industry:

“This special opportunity shows us the power of educating people about the power of cryptocurrency, while giving back to our community and the importance of the planet. We have the opportunity to create something very special here, and I can’t wait to see what we can do together What.”

Bündchen expressed his belief that the adoption of cryptocurrencies will continue to grow steadily, and pointed out that for her, the best part of the partnership is the environmental potential of the technology. “What attracts me most about this partnership is the potential to use resources to help the planet regenerate and enable people to live better lives, thereby bringing real change to our society,” she said.

related: The United Nations sees blockchain technology as a tool to deal with the climate crisis

Brady is increasingly involved in the cryptocurrency industry.He recently Announced his own non-fungible token platform In April. The football star hinted that he invested in the world’s largest cryptocurrency Bitcoin (Bitcoin), and eventually became a major Bitcoin bull market.On Monday, Brady admitted on Twitter that he was involved “Laser Eye” Flash Mob Not applicable to Bitcoin transactions.

Brady did not immediately respond to Cointelegraph’s request for comment.