World Liberty Financial Secures Trump-Related ENS Domain Names Amid Crypto Push
World Liberty Financial, the decentralized finance (DeFi) platform backed by President-elect Donald Trump, has acquired Ethereum Name Service (ENS) domain names tied to the Trump family, sparking speculation about upcoming memecoin launches.
Trump Family ENS Acquisitions
On January 19, Etherscan data revealed that the Trump-backed platform purchased several ENS domain names, including:
- barrontrump.eth
- erictrump.eth
- trumpcoin.eth
- worldliberty.eth
Additional domains, such as 9290.eth, yatogame.eth, and daolationship.eth, were also secured. The acquisitions have triggered buzz across the crypto community, with some speculating that these moves signal plans for future Trump family cryptocurrency initiatives.
Memecoin Launch Momentum
The news follows Trump’s January 20 announcement of his Official Trump ($TRUMP) memecoin. In just hours, the token reached a market capitalization of over $9 billion, surpassing popular memecoins like Pepe and Bonk. $TRUMP peaked with a $15 billion market cap, although it later stabilized at $12 billion, still eclipsing Trump’s estimated net worth of $7 billion.
At the time of writing, $TRUMP is trading at $57.30, about 21% down from its all-time high of $73.
Shortly after, incoming First Lady Melania Trump released her memecoin, $MELANIA, which gained immediate traction. Within two hours of its launch, Dexscreener data showed the token achieving a $6 billion market cap.
Community Reactions and Criticism
While many traders embraced the Trump family’s memecoin ventures, the move has faced criticism. Edward Dowd, founder of Phinance Technologies, called the $TRUMP token the “largest unforced error” before a presidential inauguration. Financial analyst Michael Gayed labeled the initiative a “pump and dump,” questioning its impact on Trump’s credibility.
Despite divided opinions, social media commentary reflects intrigue around the Trump family’s crypto moves. One user speculated that the ENS acquisitions “solve the Trump family memecoin puzzle,” while another suggested they are “planning ahead.”
Major Ether Investments
In addition to securing ENS domains and launching memecoins, World Liberty Financial has also made significant investments in Ether (ETH). On January 19, the platform acquired $48 million worth of ETH, bringing its total holdings to 33,639 ETH—valued at over $107 million.
Future Plans for World Liberty Financial
Eric Trump hinted at further developments for the Trump-backed DeFi platform, teasing additional announcements set to follow the January 20 inauguration.
As World Liberty Financial continues to expand its presence in the crypto space, its bold moves signal a deepening commitment to digital assets and blockchain technology. The combination of ENS acquisitions, high-profile memecoin launches, and significant ETH investments underscores the Trump family’s ambition to leave a lasting impact on the cryptocurrency world.
